FAQ Topic: Economic Development

4. Events and Communications Program

A. Objective Description:  Continue to coordinate and program the Mayor/Chamber Walks, Business Recognition Luncheon, regular meetings with the Cemetery and Auto Row work group and create and distribute the “Colma Works” business newsletter   STATUS (as of 6/30/23):  In 2022 the Mayor along with Staff and the Chamber of Commerce conducted three separate Mayor/Chamber Walks along Mission … Continued

3. Retail Recruitment & Retention Program

A. Objective Description:  Administer the Retail Coach Contract  In 2021 the Town entered into an agreement with the “Retail Coach” a consultant that provide market analysis of commercial areas and recruits commercial businesses to shopping centers with high vacancies. Since retaining the Retail Coach there has been a higher level of communication with Kimco’s 280 … Continued

2. Branding and Marketing Program

A. Objective Description:  Branding Campaign – Conduct Professional Services Procurement Process   The 2012 Economic Development Plan identified several strategies within the framework of the study. One of the strategies was to create Branding and Promotional Materials emphasizing Colma’s commercial activities. Phase 1 of the project will be to prepare a Request for Proposal (RFP) and … Continued

1. Land Use Program (Priority)

A. Objective Description:  Complete the Zoning Code Update (Implement the General Plan Update – “GPU”)  Pursuant to state law, the Town of Colma is required to amend its zoning code and zoning map after the adoption of the Town’s GPU 2040. The GPU and zoning must be consistent with one another.  Colma planning staff began … Continued

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